Living In The Digital World
According to a survey by Screen Time Stats in 2019, the average American spends three hours and fifteen minutes a day on their phones-if they can be called that. These days, phones are much more like computers that just happen to fit into our back pockets. We’re always connected and the savvy business owner knows they can use this; question is how? Well, the answer is easy, they need to market themselves well and that begins with a foray into the world of commercial photography.
What is Commercial Photography?
Commercial photography is a blanket term, in general, it just means any pictures that are taken for the purpose of being used in a business setting. This can be anything from flyers, brochures, merchandising, product placements or sales pitches. These pictures can be head shots of company employees, the building, products or even the warehouse! Whatever it is, they can be used in building your business up and display your company to it’s best advantage. In short, a commercial photographer is one of the most important people you will work with as a business owner. They allow you to ‘walk the walk’ as well as ‘talk the talk’.
Sure, Landscape Structures LLC could tell prospective clients all about how they build interconnected and unique playgrounds for kids all across the country. They could talk about how they build their structures to be accessible for disabled and able-bodied children as well but nothing will capture the magic like seeing the kiddos playing and having a blast.
And yes, Cal Brandt Industries could explain how they manufacture machines that safely and quickly move railroad cars from one place to another. There’s no doubt they could hand a client a stack of papers and explain mathematics involved. Unless their clients double as engineers however, it’s not a good way to open the conversation. Showing their machines in action however? Now that’ll get some sparks going.
If a young couple is in search of a new home, what’s best: to tell them the house is beautiful or let them see it for themselves? Vanderlinde Group in Delano MN after almost thirty years in the real estate market knows the answer. (And hint, it doesn’t involve talking about hardwood floors!)
Whatever you need to say to your clients, a commercial photographer has the skill and knowledge to help you do it and thus, you can put your best foot forward and make use of all the tools open to you in our digital world.